First impressions of the Moto E

Text and photos by Gadjo Cardenas Sevilla

The Moto E is here and now puts Motorola in a better position to gain new users in emerging markets, the entry level of the smartphone business as well as users transitioning from feature phones. Here are my intial thoughts on this new device.

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Motorola Canada launches Moto E and Moto G (4G) in Canada

By Gadjo Cardenas Sevilla

Motorola just launched the Moto E smartphone for $179.99 geared to replace feature phones in price but adding various features and connectivity.  Motorola is also updating the Moto G smartphone, now with 4G-LTE on Rogers and Fido as well as a microSD card slot for productivity.

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Motorola's Moto E smartphone slated as budget bet

The Moto E, expected to be launched next week, is reportedly the most affordable smartphone to come out of Motorola as per a report from the Times of India. Referencing findings from,the database of Zauba, a website that tracking goods imported in India, "has revealed that at least 1,300 units of Moto E have been brought to the domestic market."

Specs are expected to be modest but durable with a 4.3-inch screen, 720p HD display, a 1.2GHz dual-core processor,  1GB of RAM, a 5MP camera and a 1,900mAh battery. Storage is expected at 4GB onboard expandable with a microSD card slot. Android 4.4 KitKat is expected to be on tap as the OS. The Moto E is also expected to be thinner than its more expensive brothers, the Moto X and Moto G and reports of a water-resistant and dustproof enclosure are in tune with Motorola's own event announcement. All things considered, this looks like a great model to field in the emerging markets sector and the entry-level of the market. Although the water and dust resistant features as well as the addition of a microSD slot are traditionally premium features. Dual-SIM functionality was not mentioned but is most certainly a consideration for emerging markets.

Price point, a big factor for a new smartphone in this segment, is expected to be very aggressive although we won't know the price until the event next Tuesday. Stay tuned here are we report live from Motorola's launch event on Tuesday, their very first as a subsidiary of Lenovo.

Source: Times of India