FIFA bans Beats headphones from World Cup stadiums

While football players have been seen to use Beats headphones during their downtime, don’t expect to see them carry those cans on the field. FIFA has banned the use of Beats headphones at 2014 World Cup because of licensing reasons. Sony is one of the biggest sponsors of the games. Players will not be allowed to take their Beats headphones to the stadiums or when they attend media events for the games.

But this plan might be even more advantageous for Beats. Marketing strategist Ellen Petry Leanse told Reuters that the company’s message might come off as more authentic or credible because they aren’t an official sponsor. 

Microsoft's Bing uses algorithms to predict winners of upcoming World Cup matches

With the FIFA World Cup kicking off in Brazil and global fascination for 'The Beautiful Game' reaching fever pitch, various tech companies are showcasing their  technologies in the service of sport. Microsoft's Bing is adding a 'predictions' feature to its search. This puts the computational power of Bing to use and determines schedules, scores and even who is likely to win a match. 

“For the tournament, our models evaluate the strength of each team through a variety of factors such as previous win/loss/tie record in qualification matches and other international competitions and margin of victory in these contests, adjusted for location since home field advantage is a known bias,” said Microsoft.

Where to watch CBC's stream of the FIFA World Cup online

In a monumental and unprecedented move, the CBC will make sure that everyone who wants to watch the 2010 FIFA World Cup starting tomorrow will be able to catch the games on TV and streaming live online.

 The CBC Sports website announced  "Between June 11^th and July 11^th 2010 watch every game streamed will be LIVE on CBCSports.ca". Details and schedule can be found here.

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Rogers covers the World Cup online, on demand and mobile

 

Rogers  today announced it will offer varied ways to watch the 2010 FIFA World Cup matches in Canada.

Rogers will carry all 64 matches, many of which will be broadcast during the Canadian workday through Rogers On Demand Online and On Demand Mobile.

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