Fitbit Luxe merges style and health and wellness tracking
Monday, April 19, 2021 at 1:00PM 
Source: Fitbit
Fitbit has a new fitness tracker in town, and the Google-owned company calls it the "most elevated tracker" it offers. Style is at the core of this new fitness band, but it bears many of the essential features Fitbit provides in its products, including a push for a more "holistic" approach to health management.
"Over the past year, we've had to think differently about our health—from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today's world," said James Park, VP, GM, and co-founder of Fitbit, in a press release. "Even though we are starting to see positive changes, it has never been more important to manage your holistic health. That's why we've been resolute in introducing products to support you in staying mentally well and physically active. We've made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features—some that were previously only available with our smartwatches—making these tools accessible to even more people around the globe."
