The Sonos app overhaul: A costly miscalculation

The new Sonos app (Photo: Sonos)
Sonos’s ambitious redesign of its app promised a more modern, customizable, and user-friendly experience. However, two months later, the overhaul has proven to be a colossal misstep. While the company has been frantically backtracking with frequent updates to restore missing features, widespread customer frustration persists.
In a damage control effort, CEO Patrick Spence issued a public apology, acknowledging the significant disruption caused by the new app. The mea culpa comes after initial responses were perceived as tone-deaf, given the app’s numerous bugs and shortcomings.












