Fitbit now fully integrated under Google branding

Image: Google

Fitbit branding is undergoing a shift to reflect its full integration with Google. Previously, it used "Fitbit by Google." Now, it's simply "Google Fitbit," with the Google name taking precedence. This aligns with the recent Google Store update that added Fitbit products and accessories under a new "Watches & Trackers" category. 

This change reflects a deeper internal shift at Google. Hardware divisions are now merged, with one team overseeing design, engineering, and software across Pixel, Nest, and Fitbit. This streamlining coincides with the departure of Fitbit's co-founders and other leaders, solidifying Fitbit's position as a fully integrated part of Google.

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Dyson Supersonic Nural: Hair drying gets smarter (and cooler)

Photo: Dyson

Dyson is shaking up the hair-drying game again with the launch of the Supersonic Nural, the next iteration of their coveted Supersonic dryer.

The Nural boasts several new features designed to improve hair health. The most notable is the "Scalp protect mode" which automatically reduces heat to a cool 55 degrees Celsius when nearing your scalp, preventing heat damage. Additionally, the Nural features attachment learning technology that adjusts speed and heat based on the attachment you're using.

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Starbucks shuts down Odyssey Web3 rewards program

Starbucks shuts down Odyssey Web3 rewards program

Image: Starbucks

Starbucks' ambitious foray into the world of blockchain technology is over. The company announced the closure of its Odyssey program, a Web3 rewards system built around collectible non-fungible tokens (NFTs). It'll shut down the beta program on March 31.

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