GM sues Ford over the branding of its hands-free driving tech
Sunday, July 25, 2021 at 12:49AM
Source: Ford
The two Detroit carmakers are butting heads once again as GM sues Ford for allegedly violating the trademarks of its Super Cruise feature and its autonomy-focused Cruise company. In case you didn't know, Ford calls its hands-free driving technology BlueCruise.
GM was reportedly holding mediated talks with Ford to reach a "good-faith" arrangement, but the two companies couldn't reach an agreement before the July 24 deadline. A GM spokesperson said the company had "no choice" but to sue Ford after failing to resolve the issue "amicably."






















