Thursday
Jan262017

2017 Super Bowl teaser ads roll out

The excitement is building for the upcoming Super Bowl game (February 5, 2017) between the Patriots and the Falcons. Of course many are also looking forward to the ad campaigns that are equally as entertaining. Advertisers are paying upwards of $5 million (US) for a 30 second spot that will air during the game on television and online.... and that doesn't include production costs. Is it worth it? Apparently so!

CNN  reported a whopping 111.9 million viewers watched last year game on TV. That said, it didn't count for any online streaming or those who watched at bars and parties. Regardless, we love the ads. 

It's game on! We're starting to see teaser ads rolling out and here are a few that have already caught our attention... 

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Thursday
Jan262017

Miele Canada new lifestyle products unveiled to North American market at IDS 2017


The International Design Show (IDS) is an exciting three-day trade and consumer show that features the latest innovations and looks for the Canadian market from emerging designers to global leaders. This year, Miele Canada introduced three new products to cater to the everyday lifestyle of the modern North American market. Featured in three different booths, Miele gave a sneak peek to show attendees of curious consumers, interior designers, and media alike. 

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Thursday
Jan262017

Xiaomi's Hugo Barra will now spearhead Oculus VR

Former Googler and Xiaomi executive Hugo Barra exited the Chinese company recently stating that life in China, 'had taken a huge toll on my life.' Citing that he misses Silicon Valley, Barra said he'd take an advisory role at Xiaomi. Now we find out, via Mark Zuckerberg of Facebook, that Barra will head Facebook's VR initiatives and is being tasked to take Oculus VR into the mainstream. Zuckerberg made the announcement showing his and Barra's avatars hanging out together in VR space.

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Thursday
Jan262017

Netflix's 'One Day at a Time' reboot brings teachable moments for families

 

When I was growing up family sitcoms were more than just laugh tracks and time for us to have time together. They were also times when I would learn something that my parents may have otherwise felt uncomfortable discussing with us. Now that I look back, the shows definitely led to some conversations that might not have otherwise come up. Also, being immigrant parents there were social and cultural moments in the shows that they may not have been exposed to. We could discuss together. 

So, what happened to family sitcoms over the years? Shows have become more niche and there aren't too many entertaining shows that families of all ages can watch together. TV Family units have changed to reflect the modern day landscape but the teachable moments can still be found. 

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