Thursday
Oct222015

Microsoft introduces Creative Classes With Surface Pro 4 at Fashion Week

By Sonya Davidson

Each year brings a flurry of interesting brand activations during World MasterCard Fashion Week. We often see the expected beauty giants but this year Microsoft secured planting with a great hands-on interactive Surface Studio.

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Thursday
Oct222015

The Force is Fierce with Star Wars Style at World MasterCard Fashion Week

By Sonya Davidson

The stylish eyes continue to gaze upon World MasterCard Fashion Week runways in Toronto but there was much curiousity for a particular presentation. The Star Wars Fashion event hosted by Disney Consumer Products, in partnership with Mercedes-Benz Start Up, quickly became one of the hottest events of the week. 

The venue inside the Fashion Tent at David Pecaut Square was transformed into a galaxy far, far away where stars were cast all over the room.  Storm Troopers kept watchful eyes on the 6 models wearing the one-of-a-kind Star Wars inspired looks created by the Canadian designers of the competition.  

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Thursday
Oct222015

Huawei hopes to make a big splash in North America with Google-backed Nexus flagship

By Gadjo Cardenas Sevilla

The device, together with the cheaper and smaller LG made Nexus 5X, were announced weeks ago, but while the Nexus 5X is available to ship right now, the Nexus 6P remains curiously Out of Stock in Google's online store.

Not exactly a household name in smartphones, Chinese telecoms giant Huawei is actually the third largest phone vendor in the world with a heavy presence in Asia where it is common for consumers to carry two or even three devices under various carriers. Huawei is using its Google-backed Nexus 6P flagship to get noticed in the US and Canada as well as showcase their design and engineering talent.

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Wednesday
Oct212015

Apple now generating clean energy for 100 per cent of its operations in China

Apple also announced that construction on 40 megawatts of solar projects in the Sichuan Province is now complete. These solar installations produce more than the total amount of electricity used by Apple’s offices and retail stores in China, making Apple's operations carbon neutral in China.

In tune with its global green initiatives, Apple announced two new complimentary programs aimed at reducing the carbon footprint of its manufacturing partners in China. The programs will avoid over 20 million metric tons of greenhouse gas pollution in the country between now and 2020, equivalent to taking nearly 4 million passenger vehicles off the road for one year.

 

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