Apple's latest iPad ad celebrates DIY music and performance

The iPad has truly transcended its original purpose as a content consumption device into a tool for creation and connectivity. The latest iPad ad, which debuted last night during the Grammy Awards is titled "Make Music with iPad," featuring recording artist Elliphant, who is shown creating a song, recording and performing always with an iPad Air figuring in the process. What's amazing is how the ad manages to tell a cohesive story in one minute.

Android goes warm and fuzzy for its latest TV ad

The 'Be together, not the same,' motto is a recurring one for Google's Android OS and the latest TV spot celebrates diversity and togetherness by showing various animals having fun together. It's a great commercial because it proves cats can open doors and elephants and dogs can hang out together. 

Latest Google acquisition might make it easier to share photos privately

Google has long been rumoured to be separating its photo service from its social network Google+. And they seem to be taking a step closer to making that a reality. Google just purchased Odysee, a mobile app designed to share photos privately. The app also lets you send your phone photos directly to your home PC. Nimbuz, the team behind the app, didn’t say what their plans are but they are joining the Google+ group. The purchase makes a lot of sense, especially if Google wants to develop a standalone platform for photos. We just have to wait and see then. Odysee has already been pulled from app stores and the service will be shut down on February 23.

Source: TechCrunch

Report claims Apple already started training retail employees for Watch release

The Apple Watch release is upon us and reports have surfaced that Apple retail employees are already being trained to help customers when the wearable comes out. The first wearable from the brand is priced higher than its rivals but they are being positioned as fashion accessories instead of the usual smartwatch. The Sport models start from US$349 and the 18K Watch Edition models can go up to $5,000. Of course, Apple employees would need to be on top of their game to be able to facilitate sales of this new product, particularly the more pricey models.

Source: PhoneArena