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By Gadjo Cardenas Sevilla
"We believe technology is at its very best when it’s invisible. When you’re conscious only of what you’re doing, not the device you’re doing it with…" Apple's guiding principle behind all user experience as explained in the iPad 3 Keynote last year.
The best technology should be invisible, users needn't spend an inordinate amount of time setting up and most specially--troubleshooting devices or software to get it to work. It should just work and this has been the blueprint of Apple's iCloud ecosystem.
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