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By Gadjo Cardenas Sevilla

As we near Apple’s September 9 announcement it becomes clearer that 2014 will be defined by events prior to and after Apple’s big reveal.

Each iPhone launch event is soaked in hype and a tremendous amount of interest, even from non-tech circles but this year is different. The upcoming event at Flint Center for the Performing Arts in Cupertino (where the iconic Macintosh and the iMac were first revealed) will be the setting for what many are expecting to be Apple’s largest launch event in the Tim Cook era.


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