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It is estimated that within five years, 10% of all Canadian retail sales will be done online; Canadians were initially slow to adjust to the online retail realm, but ecommerce now is playing an increasingly significant role for major retailers.
Canadian retail disruptor changeRoom - in concert with tech innovator Nymi and MasterCard - might be the key to further connecting online shoppers with physical retail.
Today retail experts point to webrooming, an emerging retail trend combining online and in-store shopping, as an example of how the physical and online retails worlds collide. Webrooming allows customers browse online, but visit a physical retail location to complete the transaction.
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