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The sincerest form of flattery: Motorola 'borrows' Apple's Shot on iPhone 6 campaign to show its new Moto X is a worthy competitor to Apple's camera phone
By Gadjo Cardenas Sevilla
Over 1.5bn new photos are shared every day on Facebook, WhatsApp and Snapchat alone, which equates to about 550bn a year
Forget processor speeds, performance or screen resolution. The battleground for flagship smartphones today is camera and picture quality. We're taking an insane amount of pictures on our devices, everything from baby and pet shots, to selfies and food shots and our smartphones are the best devices for this sort of manic snap-happy photography fest.
Most smartphone users don't even take calls anymore, they may message or text and even play games and use apps and social media services, but you can be certain almost everyone takes pictures and video. Smartphone makers have responded by packing in the megapixels and improving the aperture for better low-light photography.
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