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eBay has been around for a long time as the pioneering auction site. While intially deisigned for the desktop web, most of today's users access eBay through mobile browsers or apps. eBay released released eBay 4.0 - what it calls, "a new, immersive experience for eBay core apps for iPhone and Android, as well as updates to the iPad. eBay 4.0 is designed to simplify the way eBay customers browse, buy and sell, and is another step in our journey to create a customized, personalized experience across all screens."
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