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Text and photos by Gadjo Cardenas Sevilla
The automotive industry are the originators of the notion to push ‘new and improved,’ models yearly. Be it a new variants of beloved marquees, the addition of more chrome or fins, to moving the needle on performance, fuel economy, safety and of course, price.
Detroit, MI – Just days after the car-heavy International Consumer Electronics Show (CES) in Las Vegas wrapped up, many expected the Detroit Auto Show to focus on new technologies like Apple CarPlay and Android Auto integration, improved driver assistive technologies, electrification and autonomous driving technology to name but a few.
Just like the consumer technology industry, the motoring world thrives on iteration and upgrade cycles and game changing breakthroughs.
The automotive industry are the originators of the notion to push ‘new and improved,’ models yearly. Be it a new variants of beloved marquees, the addition of more chrome or fins, to moving the needle on performance, fuel economy, safety and of course, price.
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