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Scion no more: Scion's last concept vehicle shown off at the Detroit Auto Show - Photo By Gadjo Sevilla
By Gadjo Cardenas Sevilla
Scion, the Toyota sub-brand designed to attract younger buyers will be discontinued. Toyota said it will rebadge three of its 2017 model-year Scions as Toyotas, beginning in August. One model, the tC coupe, will no longer be produced as of that month. Scion debuted in the US in 2003 and was a targeted towards first-time buyers and students.
The brand was built on the foundations of Toyota vehicles but offered customization in terms of colour and materials, quirky vehicle styles and youthful advertising campaigns. Scion only came to Canada in 2010, Toyota is scrapping the brand in response to customer needs.
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