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Cook's commitment: "Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.." - photo by Gadjo C. Sevilla
By Gadjo Cardenas Sevilla
Tim Cook has been the face and leader of Apple Inc. for five years. After being endorsed by his predecessor, founder Steve Jobs, on August 24, 2011, Cook has been at the helm of Apple as it became the most valuable company in the world and has seen the launch of new product categories like the Apple Watch and updated Apple TV while overseeing the growth of Apple's various ecosystems and expansions.
To mark his 5-year anniversary, Cook gets a bonus of $100 million. Cook unlocked previously awarded stock bonuses adding up to US $100 million tied to both his length of tenure and Apple's performance under his leadership.
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