It use to be called the power, or the art, of persuasion. That is, the act of getting people to do things that they may not have initially done themselves. But today, we often hear the term "influencer" and yes, we are all influencers amongst our circle of friends, family and co-workers. We are constantly influencing, and being influenced by, others in our daily lives. We're interested in finding out ourselves if that movie was worth the Rotten Tomatoes rating or curious to try that charcoal ice cream cone that others are willingly waiting in line for. We don't want to miss out on something that sounds interesting!