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Recommend New iPad Pro ads puts the spotlight on its augmented reality feature and the Apple Pencil (Email)

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Two new Apple iPad Pro ads highlight a couple of important features of the tablets. One is the “Augmented Reality” ad that shows a girl biking around a city street when she spots a man quietly reading a newspaper on the bench. For some reason, she stops and decides to whip out her iPad Pro to show off how augmented reality can work in this scene. She drops some furniture around him. The short 15-second ad ends with the tagline: “A new way to augment reality.” The description in the video’s YouTube page says, “With iPad Pro + iOS 11, you can use augmented reality to literally transform the world around you. Your next computer might not be a computer.”


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