Dyson is entering a new segment in the way they know best. The Dyson Zone is a pair of noise-cancelling headphones with built-in air purification, which courses through a magnetic face visor that kind of makes you look like a Mortal Kombat character. The headphones part is the newer segment that Dyson is entering, but let's dive into the air purifier aspect first. Dyson wants to make it easier to breathe in cleaner air, especially if you live in urban areas.

As The Verge pointed out, the Zone's air purification tech is basically a miniaturized version of the company's existing air filtration tech. It pulls in air through each earpiece using tiny compressors, which it then filters and pipes through that visor-like thing across the face. The visor isn't flush against your face. Instead, it sits a bit in front of it, so there's a gap where a bubble of clean air gathers, which is what you breathe in. When you need a face mask, an attachment works for this use case.