Apple acquires self-driving car startup Drive.ai

Kaveh Waddell/Axios

Apple’s latest purchase can be considered more as an acqui-hire. The company just bought Mountain View-based autonomous driving startup Drive.ai. They’ve hired dozens of the company’s engineers and Drive.ai has ceased all operations throughout the last few weeks. Rumours of Apple buying Drive.ai was going around earlier this month, suggesting that the company wanted to boost the development of its own self-driving vehicle system. And from the looks of it, Apple is looking at the company so it could bring in its employees.

Drive.ai was founded back in 2015 by a group of Stanford University students who wanted to introduce a self-driving shuttle service in select cities in Texas. But the company ran into problems and sought out a buyer, which we now know is Apple. Axios didn’t say how much Apple bought Drive.ai for, but the company took on the new hires into its engineering and product design divisions. The move confirms that Apple is still working on its Apple Car project, despite laying off 190 employees from its self-driving car division as part of a restructuring effort.

Airbnb acquires HotelTonight

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Airbnb makes its biggest acquisition yet as it moves to increase hotel listings on its site. The company has agreed to buy HotelTonight, a provider of last-minute, boutique options for a night’s stay. It does so ahead of an eventual initial public offering. Airbnb hasn’t disclosed the financial terms of the deal, but according to a person “familiar with the matter” said its price is close to HotelTonight’s last private valuation, which is at US$463 million. Airbnb’s last big purchase was Luxury Retreats, which it bought for $300 million.

The move has Airbnb encroaching further into the hotel industry and puts them into the position of being what Bloomberg calls the Amazon for travel or a “one-stop-shop for holiday-goers.” HotelTonight’s app and site will continue to operate independently of Airbnb. But the company might integrate its listings on its site in the future. And once the acquisition is complete, HotelTonight’s founder will report to Airbnb’s President of Homes, Greg Greeley.

Apple acquires AI voice startup PullString

Apple just acquired San Francisco-based artificial intelligence startup called PullString, which helps other companies create conversational voice apps. PullString is known within the industry for creating the software backbone for voice systems behind popular toys (like Mattel's talking Hello Barbie doll). But the company has also helped companies build skills and apps for Amazon's Alexa platform and Google Assistant. It isn't clear what Apple will gain from the deal. But from the looks of it, the most obvious one is to help Siri catch up with its competition. PullString was founded back in 2011 by former Pixar employees. Its CEO Oren Jacob was Pixar's chief technology officer for a time.

Source: The Verge

Apple acquires musician development platform Platoon

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Apple continues to expand its media-related services and its latest acquisition hopes to grow its business in the music realm. Apple reportedly just bought Platoon, a London-based startup that works primarily with musicians (but also other creators like writers) to produce, distribute, and sell their work. The company makes use of analytics to source talent and figure out what’s the best way to market their talents, which TechCrunch likens to being a “modern-day tech equivalent of A&R services.”

Apple hasn’t officially confirmed the news nor what it plans to do with the company. But it can boost its Up Next platform, which focuses on working with up-and-coming artists. It’ll also help with music discovery for its users, perhaps even offer exclusives to its subscribers. From a creator’s perspective though, it could help Apple draw in lesser-known, unsigned artists and establish a long-term relationship with them. Platoon has worked with the likes of Billie Eilish and Jorja Smith before they got signed to big labels.

Source: The Verge