Adobe reports new online sales records for Thanksgiving, Black Friday; $1.33 Billion and $2.4 Billion respectively

Adobe released its 2014 Digital Index Online Shopping data for the holiday season. Between November 1 and November 28, $32 billion have been spent online, 14 percent more than in 2013. Thanksgiving Day and Black Friday set new sales records with $1.33 billion and $2.4 billion, respectively.

Mobile devices continued to play a dominant role. For the first time smartphones nearly doubled their share of total online sales on both days. November 11 (“Singles’ Day”) set a new sales record with $1.29 billion and is expected to surpass Cyber Monday in growth this year. The average order value for sales coming directly from a social network was led by Facebook with $114.45.

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Adobe data Shows Cyber Monday sales went up by 16 per cent to the tune of $2.65 billion

Did you find a lot of online deals during Cyber Monday? So did millions of other shoppers. Adobe released its 2014 Digital Index Online Shopping data for Cyber Monday. Total online sales came in at $2.65 billion, up 16 percent compared to 2013.

The top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25 percent capturing nearly $1.8 billion. Smaller retailers, those generating $2 million or less, grew by five percent. Consumers saw the highest discounts of 23 percent in the early morning hours and more than half (54 percent) of online sales came in outside of normal working hours.

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Adobe: Online TV consumption up 388 per cent

Adobe released its  Video Benchmark Report, which analyzes online TV (TV Everywhere) and other, non-authenticated online video trends. Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. Hit jump for the details.

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Microsoft and Adobe team up for mobile productivity initiative

Adobe was one company that supported Microsoft's Surface Pro 3 and even rejogged Photoshop so it could work better on that device's 12-inch screen. At Adobe's MAX conference, Adobe resident and CEO Shantanu Narayen, (right) and Microsoft Chief Executive Officer Satya Nadella took the stage at Adobe MAX to announce that all 5,000 attendees will receive a Microsoft Surface Pro 3, one year subscription to Office 365 and 1TB of storage on Microsoft OneDrive. The annual event is the largest gathering of creative professionals from the design, Web, photography, video, film, television and media industries.