SourceCode: Reasons why Google discontinued the Nexus line of devices

By Gadjo Cardenas Sevilla

Google is expected to launch an entire new brand of smartphones under its Pixel line of devices which will effectively retire the company's longstanding Nexus brand. Nexus devices have been Google-approved reference designs built by partner OEM's and were created to showcase the latest and greatest features of the Android OS on hardware that often pushed the envelope in design and, more importantly, the Pure Google experience. 

Nexus devices have been popular with enthusiasts, phone geeks and tinkerers who wanted to extend the functionality of their phone way beyond what OEM devices had to offer. Nexus also meant no bloatware from phone manufacturers or carriers which took up a lot of the limited and non-expandable storage Nexus devices come with.

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Google's Pixel handset is leaked by carriers ahead of tomorrow's launch

We're a day away from a momentous launch event by Google (stay tuned for our live coverage here), where Google is expected to unload the next phase of its mobile strategy with new smartphones, Chromecasts and possibly VR-focused hardware. The big news coming out of that event will no doubt be Google's retiring of the Nexus line and move upscale to its #madebygoogle Pixel Line (which is really made by HTC).

Bell and TELUS have already jumped the gun and leaked renders of what the pixelphones will look like and now Carphone Warehouse has leaked a ton of information on the new devices.

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