Sony tipped to be going bezel-less for the smartphone it’s launching at IFA 2017

Sony smartphones have looked almost identical since forever. We exaggerate, we know. But there is a certain truth to it. And one element Sony keeps having on its phones are thicker than usual bezels. But the latest “news” from the rumour mill is the Japanese company might be ready to shed those bezels and they’re going to do it pretty soon. A post on Weibo (via Gizmo China) claims that Sony will be launching a truly bezel-less smartphone at IFA 2017, which is happening at the start of September in Berlin, Germany.

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LG rumoured to be launching V30 at IFA

One of the rumoured leaks of the V30 shows the secondary display sliding out of the bottom of the device

If the recent report coming out of South Korea is to be believed, LG plans to launch the latest V30 flagship at IFA in Berlin. But they’ll be announcing it supposedly a “day before the opening day of IFA 2017,” which puts that at August 31^st. Bringing the phone to IFA will be a first for the brand’s V series. It’ll reportedly also be the first time LG is holding preorder sales for the V line for at least three mobile network providers in South Korea. Whether that’ll extend to other countries isn’t known. But if LG does launch the V30 at IFA, it’ll give them a slight advantage over the Samsung Galaxy Note 8 and new iPhone release, which are rumoured to be launching sometime in September.

Source: 9to5Google

LG introduces premium line of products via an art exhibit at IFA 2016

LG Electronics takes the premium route with its new Signature line. As we look through the product line’s site, we see everything from OLED TVs to refrigerators to air purifiers. And yes, they all look high class. To celebrate these products, LG opted to host an art exhibition at IFA 2016 in Berlin called The Art of Essence. The gallery, which is located at the garden adjacent to LG’s booth in Hall 18 of Messe Berlin, is curated and built with the help of renowned architects and artists. The art pieces that specifically served as backdrops of the products were done in collaboration with London-based collective Jason Bruges Studio.

As described in a press release describing the exhibit, “Jason Bruges Studio thoughtfully crafted a multisensory and dynamic experience that conveys each LG Signature product’s essence into lighting, movement and sound.” The exhibit is supposed to portray to IFA attendees that this line appeals to the “refined sensibilities of consumers who want the very best out of life.”

Huawei outs new colour options for the P9

While Huawei’s P9 smartphone hasn’t made its way here yet, there are already additional colour options for the smartphone. The premium device, which the Chinese brand co-developed with Leica for the camera optics, is now also available in very striking colors of red and blue. It was previously available in Haze Gold, Ceramic White, Rose Gold, Prestige Gold, Titanium Grey, and Mystic Silver. The new models come with 32GB onboard storage, 3GB of RAM, and will retail for €549 (or almost CA$800).

Source: Android Authority