Instagram’s IGTV now supports landscape videos

Instagram has conceded that vertical videos aren’t all their cracked up to be. The app’s IGTV feature will now support landscape clips. The change was made because of creators’ and users’ feedback. The company said in a blog post, “In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise—and we believe the same will happen again with IGTV.”

While it wasn’t outright said, Instagram had trouble making IGTV flourish. While the creators who worked with Instagram to build IGTV content liked it, they weren’t able to monetize these videos. The vertical video format also meant that they had to optimize their videos for the platform. It felt like there was extra work for little return. And according to creators who talked to The Verge, view counts were lower on the platform than on others. It was only when Instagram started allowing them to share the story to their feeds did viewership numbers increase.

Instagram tests out song lyric stickers

Instagram might be adding a new sticker to Stories: one that lets music lyrics play alongside a video. App researcher and tipster Jane Manchun Wong discovered the feature back in April and showed us how it works in a short clip. It shows a video of Rick Ashley’s “Never Gonna Give You Up” with lyrics playing alongside it. The social network has been adding music features to Stories recently. In some markets, you can add background music to your posts and respond to questions with songs, among others.

Source: The Verge

Instagram will enlist Facebook fact checkers to limit misinformation on its platform

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Facebook-owned Instagram wants to limit the spread of misinformation on its platform and one way to remedy that would be to run potentially false posts through Facebook’s fact-checking partners. While Instagram won’t take down these posts, they won’t show up in the Explore tab as well as in the hashtag results page. A spokesperson for the company told Poynter, "Our approach to misinformation is the same as Facebook's—when we find misinfo, rather than remove it, we'll reduce its distribution." On top of this, Instagram is considering adding pop-ups for when people look up misinformation.

Source: Engadget

Instagram tests out ‘like-less’ feed in Canada

We say “like-less” but technically that isn’t what that means. We’ve reported this earlier, but Instagram has started rolling this test out here in Canada recently. The social network is taking away the ability of your users to see how many likes your posts get. What they’ll see instead is they’ll see one username and then the words “and others.” They won’t be able to see the actual number. Instagram says they’re trying this out because they want “your followers to focus on what you share, not how many likes your posts get.” However, you will be able to see how many likes your posts get. Some users online claim this defeats the purpose or essence of Instagram. But what do you think? Would you rather your followers see your “numbers” or just keep that figure to yourself?

Source: Daily Hive