L’Oréal introduces a motorized lipstick applicator for those with limited mobility

Source: L’Oréal

One of the new devices L’Oréal had to show off at CES 2023 is designed to help those with limited mobility apply makeup. L’Oréal's Lancôme brand will pilot the HAPTA system this year, starting with this lipstick applicator. The brand has plans to offer more makeup applications in the future. HAPTA is based on the tech from Alphabet-owned Verily that levels utensils and keeps them stable to help those with limited hand and arm mobility eat on their own.

The system offers smart motion controls and customizable attachments for precise application. It also has 360 degrees of rotation and 180 degrees of flexion. L’Oréal says the attachments are connected magnetically, and you can click them into place. HAPTA also allows for "increased ease of use for difficult-to-open packaging." You can get an hour of use out of a single charge, which should equal 10 or more applications. Charging time takes around three hours.

Source

L'Oreal Colorsonic improves the hair dyeing experience at home

If there's one creature comfort we've missed while in this pandemic, it's being able to dye or get our hair styled in a salon. Almost two years since it started, L'Oreal plans to offer a solution with a new hair dye magic wanted it introduced at CES 2022.

The L'Oreal Colorsonic is a handheld device that makes the hair colouring process more consistent and less messy. It uses recyclable cartridges of dye inserted into the handle. It then mixes and distributes the product to the oscillating nozzle. All you need to do is brush the Colorsonic over your hair like you would any comb and allow the dye to be deposited onto your hair. The nozzle moves 300 times per minute to cover the hair effectively. Those with hair that grows past their shoulders can use an included attachment.

Click to read more ...

This YSL lipstick gadget lets you create countless shades

The Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso mixes shades to suit your mood (Source: L'Oreal)

Back in CES 2020, L'Oreal was already showing off this beauty gadget that lets you mix and match lipsticks to create the shade you want. This year, the company is ready to introduce this pod-based lipstick solution. The Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso uses three different lipstick pods and squirts the liquid at the top of the device for the wearer to mix and create the shade they want. The top part doubles as a compact so that you can take the new shade with you.

Click to read more ...

CES 2020: L'Oreal Perso wants to customize your skin care and makeup routines

L'Oreal Technology Incubator

The idea behind L'Oreal Technology Incubator's newest project revolves around personalization. It's even in the name itself. The L'Oreal Perso uses augmented reality, artificial intelligence, and environmental data (like weather and UV index) to mix and dispense the exact amount of product you need from three NFC-enabled cartridges. The products in these cartridges could be serum, antioxidant, and moisturizer. 

Perso uses the app first to scan your face so it can analyze your skin's condition. It will grade your skin's quality based on criteria like dark spots, radiance, sagging, wrinkles, and pore visibility. The app will also take into account your skin-care goals, like getting rid of dark spots. 

Click to read more ...