Spotify tries adding personalized songs in editor-curated playlists

One of the things Spotify is known for is introducing new music to users through its “Discover” algorithm. The music streaming service is taking advantage of this as the company tries inserting personalized tracks into editor-curated playlists. A company spokesperson confirmed that they’re carrying out this test on a limited number of users on “mid-tier” playlists or those playlists that get updated by Spotify staff on a weekly basis. It doesn’t exactly spell doom for human-curated playlists but it will add variety to the playlists you listen to. What do you think? Is this a feature you appreciate?

Source: GSMArena

Spotify raises download limit to 10,000 songs per device

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If you listen to Spotify everywhere, have multiple devices (say, five), you can get up to 50,000 tracks saved for offline listening. That’s a lot of music and as Spotify tells NME it is “more akin to what it was in the age of owning music and not just leasing it.” Now, instead of the 3,333 download limit for three devices, Spotify raised this limit to 10,000 for five devices. Unfortunately, the number of tracks you can save in your library is still stuck at 10,000 tracks. Here’s to hoping Spotify listens to its users once again and raises this limit, too.

Spotify starts testing Friends Weekly playlist on Android

Android users, do you want to learn more about what your friends are listening to on Spotify? Looks like the music streaming service is bringing its Friends Weekly playlist to you. XDA Developers reports that Spotify is testing the feature on Android. This curated playlist shows you a sample of what your friends have recently and it supposedly boosts the social aspect of the app by letting you also see what songs your friends are interested in as well as react to these choices with emojis. The interface looks similar to what you see on Instagram Story. The feature will also let you click on a friends’ name and start listening to what they’re currently listening to, which is something you can do on the desktop client but it hasn’t come to mobile yet (at least on Android). If you want to try this out, XDA has two methods you can try out.

Spotify tests out skippable ads for free users

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In a move that might dissuade people from going Premium, Spotify is trying out a new feature in Australia that will let free users skip both audio and video ads as many times as they like. The music streaming service told AdAge that they think this move will result in better targeted ads. Spotify reasons that people will likely just skip ads they don’t care about and by doing so, will give them feedback on what ads to send their way. Danielle Lee, global head of partner solutions at Spotify, likens this to the Discover Weekly playlist but for ads and Spotify says advertisers will not pay for skipped ads. The feature is currently being tested now but the company has plans to launch it globally. We’re not sure how this would bode well though for Premium users who specifically pay so that they can avoid ads.