Spotify and Netflix help you find your ‘Stranger Things’ music match

Eleven's mix is an eclectic mix of Lorde, Patti Smith, Madonna, The Runaways, and so much more.

Music is as much a big part of a good show or movie as every other component of it. And so, this new marketing campaign between Netflix and Spotify helps us embody what’s going on in Hawkins, Indiana a.k.a. the setting for Stranger Things 2. The gang is back and this time we get to learn a bit about their musical influences through character playlists of 13 of the leads, including Mike, Hopper, Jonathan, Eleven, Dustin, Joyce, Nancy, and even the Demogorgon itself. You can discover your music match through spotify-strangerthings.com. If you share your playlist on social media, watch your Spotify screen rotate and bring you to The Upside Down, at least within the app.

Paid music streaming services to have bigger impact on Billboard charts in 2018

With paid streaming services changing the music landscape, it’s not surprising to us that Billboard is changing its ranking system to reflect this new reality. The streams from paid subscription services like Amazon Music and Apple Music as well as those hybrid paid/ad-supported services like Spotify and SoundCloud will have a bigger influence on Billboard’s charts in 2018.

According to a post on Billboard’s site, “Beginning in 2018, plays occurring on paid subscription-based services (such as Amazon Music and Apple Music) or on the paid subscription tiers of hybrid paid/ad-supported platforms (such as SoundCloud and Spotify) will be given more weight in chart calculations than those plays on pure ad-supported services (such as YouTube) or on the non-paid tiers of hybrid paid/ad-supported services.”

Microsoft shutters Groove streaming music service, sends customers to Spotify

Never shy about killing off unprofitable businesses, Microsof has decided to end its Groove streaming music service and is now sending Groove customers to market leader Spotify. Microsoft will shut down its Groove Pass music streaming service on December 31st and will no longer sell music or provide a music streaming service (It will, however, continue to sell TV shows and movies). Hit jump for details.

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Spotify’s new personalized playlist is a blast from your musical past

Spotify wants to hit you with a wave of nostalgia with its new personalized playlist aptly called Your Time Capsule. It’s a throwback playlist tweaked to suit your taste. Mine has 55 songs that feature a healthy mix of late ‘90s and early 2000s hits that have me singing along to everything that comes up. The algorithm is spot on, which has always been a strength of the music streaming service. Your Time Capsule makes use of Spotify’s new Now Playing look, which you might have seen in the Today’s Top Hits playlist. The cover art of what’s playing takes up your entire screen as seen above.

This playlist is available for all Spotify users above the age of 16 in most countries. If you want to get your own playlist, you can generate this through this link.

Source: The Verge