Spotify tests out skippable ads for free users

Credit: Chris Ratcliffe/Bloomberg

In a move that might dissuade people from going Premium, Spotify is trying out a new feature in Australia that will let free users skip both audio and video ads as many times as they like. The music streaming service told AdAge that they think this move will result in better targeted ads. Spotify reasons that people will likely just skip ads they don’t care about and by doing so, will give them feedback on what ads to send their way. Danielle Lee, global head of partner solutions at Spotify, likens this to the Discover Weekly playlist but for ads and Spotify says advertisers will not pay for skipped ads. The feature is currently being tested now but the company has plans to launch it globally. We’re not sure how this would bode well though for Premium users who specifically pay so that they can avoid ads.

Google Play Store on Android informs users that ‘Fortnite’ won’t be downloadable there

It’s been all over the news how Epic Games will be skipping the Google Play Store when it launches Fortnite: Battle Royale on Android. Now, Google is making sure its users on the platform know they can’t find the game in the Play Store. This is ultimately helpful for users who might accidentally download fraudulent or malicious apps posing as the game. The message “Fortnite Battle Royal [sic] by Epic Games, Inc is not available on Google Play” appears when you search for the words “Fortnite” or “Fortnite Mobile.” Unfortunately, the message only appears when you search for the game on mobile and not when you’re browsing on the web version of the Play Store. We don’t know if Google plans to do this for the other apps as well. But it could be useful to avoid users from getting scammed by fake apps.

Source: NDTV

Samsung and Spotify team up for long-term partnership

During the Samsung Unpacked event, Samsung also revealed it’s entering a long-term partnership with Spotify. Spotify CEO Daniel Ek describes this partnership as something that will include all Samsung devices, ranging from phones to TVs, to speakers. The app will now be part of the setup experience of Samsung devices and will get deeper integration through the current Spotify Connect feature. On top of that, Spotify and Samsung accounts will eventually be linked for smart home integration via the SmartThings app. The streaming music service will also be the default music option for Bixby, among other possible new features coming in the future.

Ek said in a press release, “For example - when you buy a new Samsung phone and use the SmartThings app to set up your Samsung Smart TV or Galaxy Home, you will be prompted to link your Spotify account. So right from the beginning, you’ll have that collaboration. It only takes a few simple steps. Additionally, we're also making it easier to move playback to various hardware devices with Spotify Connect. When a user enters WiFi while listening to music on mobile with the Spotify app, they’ll be able to move playback from the mobile lock screen, instead of having to go back in the Spotify app.”

Skype now has Spotify integration, too

Skype will now make it easy for you to share music with whomever you’re chatting with through the app’s integration with Spotify. It’s coming first to US-based Skype Insider users with the mobile app version of 8.26 or higher and then to global Insiders later. Insiders are users who get access to early features before these roll out to the rest of the users. Spotify can be accessed through Skype Add-ins, which house all the third-party services you can use when you’re in chats. (These are accessible through the “+” icon.)

Spotify through the Add-ins panel will let you search for songs, albums, and artists, preview and share music, or just play them. OnMSFT notes that not all songs have a playable preview on Skype, so sometimes your contacts will need to click on the “Play on Spotify” button to get to listen to the song.

Source: Engadget