New ads for iPhone 7 and Apple Watch Series 2 focus on new features like water resistance

Apple's stepped up their game not just in terms of devices but in the quality and focus of their advertisements. Created in house, the new ads for iPhone 7 and for Apple Watch Series 2 show real-world situations. These ads focus on the practical functionality of the new features such as the water resistance, improved camera functionality for the phones as well as the GPS and swim resistance of the Watch Series 2.

Some Bluetooth alternatives to Apple's AirPods

By Gadjo Cardenas Sevilla

The good news is that Bluetooth headphones have been around for awhile, not all of them are completely wireless like the AirPods but that doesn't mean they don't sound good or offer longer battery life. Here are some recommendations I've used.

Apple's AirPod wireless Bluetooth headsets are basically the next generation of wearables (or earables, if you prefer). They don't only manage wireless dual-earbud connectivity, they're tuned for easy access to Siri and they also bake in some 'Apple Magic,' in that they're easy to pair, know when they're being worn and can charge in their tiny case.

That said, AirPods aren't coming to stores or online until sometime next month and if the fit and look of Apple's aesthetic doesn't suit you, then what are you going to do?

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SlideShow: A closer look at iPhone 7 and iPhone 7 Plus

As with many Apple products, the colour and design of iPhones are a big part of their appeal. The company tries to make new colours available on a yearly basis and this year's Black and Jet Black variants have gathered the most interest even as last year's Rose Gold and the older Silver and Gold variants continue to have their share of the spotlight. Above are some photos of the Jet Black iPhone 7 Plus and the Rose Gold iPhone 7.

First impressions on the Apple Watch Series 2

By Gadjo Cardenas Sevilla

Apple has figured out a few things about the Apple Watch and its users and the result is the Apple Watch Series 2. Looking very much like the first-gen Apple Watch (which is still availble with an updated dual-core processor), the Series 2 does have some minute differences that are easy to miss. Here are my impressions after three days of use.

Series 2 is a bit thicker than the original Apple Watch because it now has a larger battery, built-in GPS as well as water resistance for up to 50m. There's an extra microphone hole and this is used to expel any water that may have seeped in during a swim.

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