Fujifilm launches Instax Share SP-2 printer in Canada

Fujifilm has remained true to its film roots. Not only do the company's cameras offer photo settings that recall different types of film, they've created a somewhat significant niche of instant photography and film with their Instax line of cameras and film printers.

Fujifilm and Toronto-based digital and experiences agency Kastor & Pollux teamed up for a 2-day photo sharing event to showcase what the printers can do and to celebrate the release of the Instax Share SP-2 printer. Following an invite-only media launch event, Fujifilm and Kastor & Pollux opened the doors of 12 Ossington Ave. for a public viewing with a meet-and-greet with special guest Jenn Im (@imjennim) of YouTube channel Clothes Encounters. 

Welcoming over 600 guests, 12 Ossington Ave was transformed into a photography haven; featuring 8 exclusive photography sets based around Pat O'Rourke's photos. Each designed with the intention of providing its engagers with a multitude of DIY-inspired photo opportunities, the sets provided the backdrops to over 400 Instagram posts published under #instaxshareto. In total, over 3.8 million social media impressions were generated over 2 days.

Fujifilm launched an updated version of their standalone photo printer which connects to your iPhone or Android device to print out photos. The SP-2 is about 30% faster and the picture quality is better plus it has a rechargeable battery making it more portable. Fujifilm has injected a bit of style into the SP-2, giving it colour accents like gold and blue. Pricing and availability of the Fujifilm Instax SP-2 is still to be determined. 

Review: HBO's Vinyl Season 1

By Gadjo Cardenas Sevilla

Rock and roll, man. Like the first time you heard it. It’s fast, it’s dirty, it smashes you over the head.

                                                                                   - Richie Finestra

Vinyl is one of the most ambitious and heralded projects to make it to HBO. This series, which was recently renewed and then not renewed, brings together the star power of Martin Scorsese and Mick Jagger, who are co-producers of this gritty, soulful and  often violent look back at the music industry as it was in 1973 when punk, hip-hop and disco were slowly surfacing in New York City.

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Nest's new camera brings IoT outdoors

Nest Labs, announced sweeping changes to its security camera portfolio with the introduction of Nest Cam Outdoor, additional features to the Nest Aware service, and a brand new way to interact with the entire range of Nest products through the Nest app.

“The future is about intelligent alerts. Customers want to know when something is happening that genuinely deserves their attention. Person alerts are the first of many innovations that will make Nest Cam a more helpful partner in securing the home”

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Canadian designed yoga mat is made for travellers

Finally, someone has made a portable and travel ready yoga mat that's as convenient to carry as it is beautiful

Yoga Design Lab ​launches an innovative new Travel Yoga Mat into Canada this week. The mat is designed to be super­light, fold­up ultra compact, and still perform like a total rock star with it’s eye ­catching prints. The unique and eco-­friendly mats are comprised of natural tree then bonded to a luxurious microfiber top layer designed to provide extra grip with sweat, ideal for hot or sweaty yoga.

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