Thursday
Aug192010

How the $1.8 Billion in-game advertising industry works

We had the privilege of speaking with Jeffrey Dickstein of Massive Incorporated who is a Microsoft subsidiary that handles in-game advertising. These are the familiar brands and ad billboards that are seen in games and are part of real-world campaigns. Sports games are the most popular way to deliver these ads since advertisements are already part of the in-stadium environment.

Click to read more ...

Wednesday
Aug182010

Preview! Windows Phone OS

Windows Phone will be available in North America in October 2010, Canada will be getting the first devices the same time as the US. Here's a preview of the interface as well as some of the features. Canadianreviewer.com got a preview during the XBox 2010 preview event. We list down our observations.

Click to read more ...

Tuesday
Aug172010

Preview! Nokia's X3 Touch-and-Type phone

Some innovation from Nokia.  The X3 is A hybrid touchscreen and keyboard enabled phone that's super-thin yet functional phone. A first for Nokia, the X3 integrates a best-of-both worlds approach to feature phones. Another video after the break.

Click to read more ...

Tuesday
Aug172010

Breaking News: 90,000 Mazda 3's and 5's recalled in Canada

Mazda Canada is recalling 90,000 vehicles to fix problems with the power-steering system that could lead to a crash. The recall involves model year 2007 to 2009 Mazda 3 and Mazda 5 vehicles built from April 2007 through November 2008.

Mazda says the vehicles could have a sudden loss of power-steering assist, making it more difficult for the driver to steer the vehicle. The automaker says that could increase the risk of a crash.

In the U.S., the National Highway Traffic Safety Administration said Mazda Motor Corp. would recall 215,000 vehicles. The U.S. government opened an investigation into steering problems in the vehicles in June after 33 complaints, including three crashes.

Source: The Associated Press