National Film Board of Canada launches app for BlackBerry PlayBook

It may not ship with email, contacts, a calendar, a memo or native BBM capability, but RIM's BlackBerry PlayBook will have instant access to over 1,500 films from the National Film Board of Canada through its app. The app gives users free access to acclaimed NFB films, as well as an exclusive high-definition (HD) channel dedicated to award-winning NFB films via WiFi.

The NFB app lets users search for films by thematic channels and create their own favourite lists. This should keep PlayBook users entertained while they wait for new software updates that will expand the tablet's functionality as well as serve as an example of a content and entertainment application that other developers can choose to emulate.

“Over the last few years the NFB has become Canada’s recognized leader in engaging with audiences in the digital universe,” noted Tom Perlmutter, Government Film Commissioner and NFB Chairperson. “We take particular pride in working with RIM. As global leaders in our respective spheres, we showcase the strength and versatility of Canadian excellence, innovation and creativity. Today is just the start; look out for some unique offerings in the weeks to come,” added the Commissioner.

The National Film Board of Canada is not new to app creation as they pioneered their application a year ago for the original iPad which was a well received app for users of Apple's 9.7" tablet.

“We are thrilled to work with the NFB to bring their high-definition films to the BlackBerry PlayBook,” said Tyler Lessard, Vice President, Global Alliances & Developer Relations, Research In Motion. “The HD films are especially rich, high-quality projects that showcase the exceptional multimedia capabilities of the PlayBook platform."

Through the BlackBerry PlayBook, users will have access to 1,500 NFB titles, ranging from new and classic animation to documentaries, alternative dramas, and much more. There is even a special kids’ channel with fun and educational content for children. Selected award-winning NFB titles, including RIP! A Remix Manifesto, Oscar-winning Ryan, Oscar-nominated Madame Tutli-Putli, and Canadian classic The Cat Came Back, will also be available through the exclusive HD channel.

The NFB’s online Screening Room and mobile applications have racked up more than ten million views in just over two years—and put the experience of cinema into the hands of Canadians in every region of the country, on the platforms of their choice.

Stay tuned in the coming months for additional features and a wide range of new productions available through updates of the NFB’s app for the BlackBerry PlayBook.