Microsoft's Lync technology enhances Subaru's business through collaboration

George Hamin, Subaru Canada's Director of eBusiness and Information Systems: "Lync has helped us improve decision making and intelligence sharing, as well as help reduce travel costs. It drives enriched conversations, no matter where we are or what device we're using, and results in better informed people who make smarter decisions."By Gadjo Cardenas Sevilla

Together with Microsoft Canada, Subaru demonstrated how Microsoft Lync can be used to drive employee collaboration - anytime, virtually anywhere - allowing this dynamic company to drive business forward in a highly competitive market where it is one of the smaller players.

Gathering journalists to discuss how Subaru moved froma Nortel-based corporate telephony solution to Lync managed to save Subaru Canada over $60,000 a year on costly conferencing solutions. Lync is Microsoft's unified communications solution, a scalable and easy to deploy all-in-one software solution for Instant Messaging and Presence, Conferencing, Enterprise voice, device support and Skype solutions.

"Subaru Canada is an incredible organization that brings unique and innovative engineering to the marketplace," said Jason Brommet, Group Manager, Microsoft Office Division, at Microsoft Canada. "So it was a thrill to work closely with the company to bring that same savvy and innovation to their employees through Microsoft Lync. Subaru knows what it wants and needs to do to compete - and fundamental to this vision is empowering collaboration. By using Lync, Subaru is already tapping into all the smart features of the modern desktop to drive the business forward, all while achieving great value."

Microsoft Lync gives businesses and users an entirely unified and connected user experience, transforming every communication into a rich interaction that is more collaborative and engaging. Lync lets Subaru Canada users keep track of their contacts' availability; send instant messages; start or join an audio, video or web conference; or make a phone call. Lync is built to fully integrate with Microsoft Office, which means a familiar and consistent user experience.

Lync is designed to work with Windows Phone 8 as well as the new Windows Surface RT tablets as well as a whole slew of new tablets, convertibles, desktops and Ultrabooks running Windows 8.

"Subaru Canada has an extensive network of dealerships and we needed a better way for the company to collaborate in real time with not only internal employees but our valued stakeholders as well," said George Hamin, Subaru Canada's Director of eBusiness and Information Systems.

"Lync has helped us improve decision making and intelligence sharing, as well as help reduce travel costs. It drives enriched conversations, no matter where we are or what device we're using, and results in better informed people who make smarter decisions."

Photo by Gadjo Cardenas Sevilla/Canadianreviewer.com