Loblaws new PC Plus loyalty program apps the ante on earning points

Loblaws recently introduced its new PC Plus loyalty program in Ontario Loblaws banner stores.  Designed for a smart phone, the PC Plus program is a fully digital program that through personalized offers will help customers save money, save time and feed their family in a convenient way. 

The PC Plus program pays attention to what customers do, the products they buy and the offers they redeem to create a customized experience that is just right for each individual customer. The more customers shop and interact with the PC Plus™ program, the more personalized offers become. And, at its core is the PC points program, which means customers earn points to put towards dollars off their grocery bill.

Providing savings to customers is a very important aspect of the PC Plus program, but it does much more.  The PC Plus program will also make it easier for customers to plan and shop for meals for the week. It provides meal recommendations based on a combination of what’s on sale and the foods customers like to buy.  The program has an integrated shopping list, which allows customers to add foods to their list from Loblaws^® flyers, from recipes and from their personalized points offers.

To register for the PC Plus program, shoppers can pick up a free PC Plus card in Ontario Loblaws^®banner stores and start earning points right away or they can download the PC Plus app for Blackberry 10, iPhone or Android smart phones. Or, President’s Choice Financial customers simply need to register their PC Financial Mastercardor no-fee debit card to add the PC Plus™ program to their existing account.