Survey shows significant increase in Canadian Netflix subscribers
The Canadian user base of Netflix seems to have nearly doubled, according to a survey conducted by the Media Technology Monitor. They have surveyed 2,013 Canadian adults between March 6 and April 14. The results showed that 25 percent of English-speaking Canadians have signed up for Netflix, up from the 13 percent who signed up in the spring of 2012. The highest number of Netflix users in Canada are in western areas of the country, with 40 percent located in Saskatchewan and 31 percent in Alberta. The service is popular with parents with 37 percent of households with kids under 12 are subscribers and there is a subscriber in a third of homes where teens live.
Other results from the report indicate that 84 percent of the respondents watch at least one movie or TV show on Netflix every week. About eight percent of Canadians polled tried the service but didn’t think it was worth their time, 36 percent felt there was a lack of content in the Canadian version of the service, and 28 percent said their use of Netflix didn’t justify the $8 monthly fee.
Source: Maclean’s
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