Luxury watchmaker Tag Heuer launches its first smartwatch

Tag Heuer's Connected watch is the company's first smartwatch wearable. Expected to cost US $1,500.00, the Connected watch is backed by Intel and Google and there will be a limited run of 1,000 units. Featuring a Titanium casing, the Tag runs an Atom processor and can accept notifications, alerts and control music as well as run apps. It is integrated with Google Maps and Google Fit for navigation and health tracking.

Customers who but the Connected Watch will have the option to trade it in for a mechanical Tag Heuer in two years by paying an additional $1,500.00. This opens an opportunity for younger smartwatch owners to transition to the luxury timepiece market should they so desire.