Report claims BlackBerry Messenger on Android has second highest user retention

Loyalty seems to be at the core of BlackBerry fans. According to data published by Silicon Valley mobile analytics provider Quettra, user retention of BBM on Android is second highest among 22 Android social and messaging apps (including Facebook Messenger WhatsApp, Twitter, Instagram, etc.).  Facebook Messenger ranks highest while BBM is able to hold onto over 93% of its users after 30 days. This is said to be over 43% more than the average user retention after 30 days. Sixty days later user retention is at 89% and then at 82% after 80 days.

BlackBerry said the report doesn’t come as a surprise. They have passed 100 million Android installations on Google Play after the past 18 months of availability. And they maintain an average of 4.3 rating from its 4.4 million user reviews.

Source: BlackBerry + The Information | Download: Google Play Store (Free)

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