Turnstyle's Wi-Fi loyalty program coming to 600 Subway restaurants in Alberta, Saskatchewan, and Northern Ontario

Market trends and recent studies indicate that more than 69% of customers are willing to hand over data for location-based marketing rewards,” said Devon Wright, CEO, Turnstyle. “We are honoured to be working with Subway to bring something relevant to their clientele, based on customer insight garnered through Turnstyle technology.

Turnstyle will be collaborating with Subway Restaurants across all of Alberta, Saskatchewan, and Northern Ontario. The expansion follows a successful program which took place last year in Northern Ontario and garnered impressive results.

It saw customers who signed-in to the Turnstyle powered Wi-Fi returned 1.8x more frequently than those who did not, and those who redeemed the first coupon increased their visit frequency 5.2x compared to their pre-redemption behavior. The new partnership enables 600 Subway restaurants across Alberta, Saskatchewan, Northern Ontario to turn their free, guest Wi-Fi into a powerful location-based marketing platform at participating locations.

The loyalty program instantly rewards patrons who sign in to the Wi-Fi for the first time by sending a digital coupon for a free 6-inch sub directly to their smart phone through email or SMS message. From there, guests are automatically rewarded on subsequent visits based on metrics detailing how often they visit a Subway location, without the need for future Wi-Fi sign-ins, punch cards, coupon flyers or mobile applications. Once a customer opts-in to the Turnstyle powered Wi-Fi, they automatically become part of Subway's loyalty platform.

“We’re thrilled to be working with Turnstyle to enhance the customer offering and experience through Wi-Fi,” said Melissa Gallagher at Twist Marketing. “As we move towards integrated digital experiences, it’s important that we bridge the online and offline world together. Leveraging Turnstyle’s technology, we are able to do this and so much more.”