USA Today announces first-ever branded news experience on a VR platform

USA Today just announced it wants to put viewers in the news. Through the launch of VRtually There, the USA TODAY NETWORK maintains its groundbreaking status in VR-driven journalism and media, poised to scale as specialized VR hardware evolves, and the viewing audience grows. 

VRtually There will premiere in Spring 2016 and will air a variety of regularly scheduled segments through a true network approach. Working with USA TODAY NETWORK newsrooms across the nation, VRtually There will expand to include a slate of regularly-scheduled original programming to include content from across the NETWORK, touching on a wide variety of topics.

“We are excited to work with innovative brands and agencies to invent VR advertising products and virtual branded content experiences. The USA TODAY NETWORK‘s commitment to storytelling, utilizing VR, sets us apart in the news media space,” said Kevin Gentzel chief revenue officer. “We are equally focused on connecting our readers to brands in VR. Within GET Creative, our branded content studio, we have talented and experienced VR videographers who are working hard to help invent this new advertising medium.”