YouTube releases Oscars movie trailer leaderboard

With the 89^th Academy Awards upon us, YouTube thought it best to share what has been getting the most attention on its platform. And we share with you the highlights here. Collectively, the nine trailers for all the Best Picture nominees have gotten three million hours of watch time on YouTube, which is said to be equivalent to 25 million viewings of the Oscar-nominated animated short Borrowed Time. Among those nine trailers, La La Land is the most popular. We’ll list down the films in order below.

1.     La La Land

2.     Arrival

3.     Hacksaw Ridge

4.     Lion

5.     Fences

6.     Hidden Figures

7.     Manchester by the Sea

8.     Moonlight

9.     Hell or High Water

When it comes to the popular trailers on YouTube, superhero trailers still get the most views per video. These are then followed by animated and science fiction trailers, amounting to 74 of the top 100 most viewed trailers. And while trailers are extremely popular on YouTube. The most engaging content on the service are songs from films (both in terms of official clips and fan covers). La La Land is yet again leading the pack here with over a billion views for its music, both for clips from the movie and covers from fans.