Burger King has plans to sell the Impossible Whopper nationwide in the US

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Looks like the trial run of releasing the plant-based Impossible Whopper was a success. The fast food chain plans to release this burger that uses alternative meat in select cities. And if the reception stays strong, José Cil, CEO of Burger King parent company RBI, said there are plans to expand its launch nationwide within the year. The response seems to show that Americans are open to trying out meat alternatives and it’s drawing customers that usually don’t head to Burger King.

Cil said he’s tried the Impossible Burger several times and couldn’t tell the difference with their usual burgers. With widespread concern over the health and environmental impact of meat, there has been an increase in sales of these fake and plant-based meat alternatives, like this one offered by Impossible Foods. In the past year, the alternative meat market was estimated to be worth US$4.63 billion.

Source: Engadget