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May292020

Apple buys Waterloo-based Inductiv to improve Siri 

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Apple's latest acquisition is seen as the company's attempt to improve its voice-activated assistant, Siri. The company bought Waterloo, Ontario-based Inductiv, but it won't elaborate on its plans, saying it "buys smaller technology companies from time to time." Inductiv specializes in using artificial intelligence to correct data and improve machine learning. According to Bloomberg, "clean data" is essential for machine learning because it allows the AI to enhance the software with "less human intervention." Apple also recently acquired Voysis, which reportedly will help develop Siri's natural language comprehension.

Inductiv was co-founded by machine-learning professors from the University of Waterloo, Stanford University, and the University of Wisconsin. But since the acquisition was recent, it might be a while to see what the effects will be on Siri.

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