Oxford Properties introduce StyList e-commerce platform

In 2019, Oxford launched ShopNow, an online platform that made it possible for customers to search store products at all its malls as a way of nurturing property-specific loyalty and engagement. To enhance the ShopNow platform and make shopping seamless, Yorkdale and Square One evolved the platform, now launching as StyList, the first omni-channel platform that allows consumers to search and shop inventory with a single basket and single transaction. 

StyList is designed to cater to the needs of modern shoppers, from the digital-first Gen Z and Millennial to the overextended Gen X. The platform offers an expanded search engine on Yorkdale.com and ShopSquareOne.com that empowers consumers to search and discover what's available in their favourite stores. For example, shoppers can search key terms, such as 'little black dress,' and StyList will generate hundreds of options available and show in-stock availability at the respective location for purchase and pick-up.  

“We know that the customer journey begins on-line with customers searching before they buy a product. We designed StyList to let visitors make the most of their time at our centres beyond shopping, to enjoy dining and entertainment amenities,” says Lucia Connor, Vice President of Marketing, Oxford Properties. “By providing real-time live inventory from participating retailers, our customers can plan ahead before they shop in-mall or browse on-line and buy from multiple stores in a single transition. Our StyLists complete the transaction by shopping each store and packaging the items for in-mall or curbside pick-up at no additional charge for the service.”

Consumers can use StyList to shop at a variety of stores, from fashion to skin care and everything in between. StyList can be accessed via Yorkdale.com or ShopSquareOne.com. The platform also includes a Wishlist feature, for consumers to save their favourites to purchase at a later time or share with family and friends.  

Here's how it works. 

1. Search for your item of choice (for example, a black dress) 
2. Narrow down your search by filtering by brand, store, colour, price and/or category. 
3. Choose your desired item and add to your cart or wishlist (to be saved for later). 
4. Checkout.  
5. Wait for a pick-up confirmation email (within 48 hours), then pick up your items in-mall or curbside, at no charge.