adidas Originals debuts metaverse avatar creator for new Ozworld collection

Source: adidas

On April 15, adidas Originals entered the metaverse with the launch of what it calls the "first personality-based AI-generated avatar creation platform." The sportswear brand partnered with Ready Player Me to launch the Ozworld Experience. It allows you to use the unique avatar you made in the different apps and games on the metaverse or on your social media through stickers and GIFs.

This experience celebrates the launch of the Ozworld collection, which the brand says "boldly represents a platform for style experimentation." It brings that idea into the platform, asking you questions based on your personality instead of physical appearance. You'll be prompted to answer personality-based questions and, of course, what Ozworld footwear silhouette you like the most. You'll then get a "unique" digital avatar that takes inspiration from the collection's "dynamic visual codes."

You can check out the experience here. adiClub Members and adidas NFT holders received early access via a unique URL. The first installment of avatars launching on April 28 in the metaverse.

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