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Wednesday
Jul202022

Netflix's ad-supported tier won't get full catalogue

Netflix continues to struggle with subscriber loss, with over 200,000 subscribers reportedly dropping the service earlier this year. One solution it's doing to regain viewers is through a new cheaper ad-supported option. But there is an added downside to the more affordable option. Netflix co-CEO Ted Sarandos confirmed this new plan wouldn't have all of the platform's licensed content. Because this would require new deals with studios. 

If you are subscribing to Netflix for its originals, you don't have to worry about them. This ad-supported tier will have all the shows and films. Sarandos claims the "vast majority of content" will be available at its launch. Netflix has partnered with Microsoft to assist with the "technology and sales" of this new tier, with Microsoft's platform being used for ads.

Source

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