Oreo has entered the Metaverse

The most famous cookie brand, OREO, recently introduced the OREOVERSE an interactive, digital world to coincide with a new limited-edition cookie, The MOST OREO. Virtually, and realistically, giving the biggest Oreo fans something to be excited about!

The brand's most playful cookie to date, the MOST OREO, features two chocolate-flavoured cookies playfully packed with the most stuf ever and for the first time ever the creme has real OREO pieces mixed in. A cookie quite literally stuffed with itself is so meta, it twisted open a space in the metaverse for OREO lovers—the OREOVERSE. 

A few OREO media fans had a chance to also dunk in the OREOVERSE with Raptors Superfan Nav Bhatia at the launch event for the title of the Super OREO fan for a trophy, oreos and bragging rights. 

The OREOVERSE invites fans to play multiple levels of cookie-themed games and get the chance to win deliciously unexpected prizes, including a $25,000 grand prize*. The games range from "Stack Stuf" where fans will build the MOST OREO, to "Rocket Stuf" where fans will inflate the MOST OREO and aim for targets on clouds. Once all levels are completed, the experience culminates when the player becomes the MOST OREO and gets dunked into a giant glass of milk. Available in both French and English, fans can enter the OREOVERSE in Meta Horizon Worlds or by visiting www.OREOverse.ca.

Fans can dunk into the OREOVERSE in Meta Horizon Worlds using their Meta Quest headsets or via mobile phones or desktop computers by visiting www.OREOverse.ca. The MOST OREO will hit shelves at participating retailers across Canada starting in early February. It will be available for a limited time only.