Meta opens up Horizon OS, aims to be the Android of VR

Image: Mark Zuckerberg

Meta is making a big shift in virtual reality by licensing its operating system, Horizon OS, to other hardware makers. This follows the trend of Meta becoming a more open platform, unlike Apple's closed approach.

Previously exclusive to Meta's Quest headsets, Horizon OS will now power VR devices from companies like Lenovo, ASUS, and even a limited-edition Xbox Quest. This opens the door for more variety in VR hardware, catering to different needs and budgets. Imagine a work-focused headset that connects to your PC or a high-resolution entertainment headset—the possibilities become much broader.

Meta is also promoting app discovery beyond its own store. They're giving their experimental App Lab more prominence and even welcoming competitors like Google Play Store to Horizon OS. This could lead to a broader selection of VR apps and potentially lower prices.

Crucially, Horizon OS includes Horizon, Meta's social VR platform. By opening Horizon OS to other devices, Meta expands the reach of its social network, laying the groundwork for future monetization through advertising and commerce. This 3D virtual world, similar to a mix of Roblox and The Sims, is where Meta hopes to build its future social network in the metaverse. They're constantly improving Horizon, recently launching a more accessible 2D web version. 

Meta CEO Mark Zuckerberg emphasizes his desire for an open VR ecosystem, similar to how Microsoft's Windows fostered the PC market. This contrasts with Apple's closed approach. Interestingly, Microsoft previously attempted VR with Windows Mixed Reality but also supported Meta's Oculus Rift, highlighting the potential benefits of collaboration. Meta's partnership with Xbox for a VR headset further underlines their commitment to openness.

Meta hasn't shared the business terms of its Horizon OS license beyond the social network tie-in and requiring manufacturers to use Qualcomm chips. However, the company's move signals a significant shift towards a more open VR landscape. This could lead to a wider variety of VR hardware, a richer app selection, and a more robust VR social network. With Meta aiming to be the Android of VR, it makes us cautiously optimistic about the future of virtual reality.

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