Waze's brand refresh adds bright colours, cartoon-like icons to fit its users

Google-owned Waze wanted to refresh its look to celebrate its community of users. And with that, the company set about revamping its branding to make it "friendly, organic, and joyful."
The logo looks similar to the old one, but a few tweaks are added to it. Like, the wheels look like they're coming from both sides of the character instead of on one side. The text looks like it fits more into the aesthetic of modern smartphones. Waze is also introducing Moods into its app. There are 30 different feelings you can express, and the company promises to add more.












