Olympus' new PEN E-PL7 caters to the smartphone and selfie set

By Gadjo Cardenas Sevilla

Instead of trying to compete with smartphones, Olympus is finding the best ways to integrate and enhance both experiences.

It's no secret that smartphones have been eroding the sales of traditional DSLRs and point and shoot digital cameras into oblivion.

The convenience of carrying a capable and connected large megapixel camera built-into a smartphone, has made it difficult for camera companies to adjust. Olympus has managed to keep innovating, and their latest crop of PEN ILC's offer features that complement rather than compete with smartphones.

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